Savoir was a luxury French marketing company based in Paris, that specializes in everything beauty and refinement. They worked with a number of brands from Chanel to YSL. It is a closed subsidiary to the American conglomerate the Gilbert Group.
The company has since shut down with Sylvie Grateau branching to create a new company, Agence Grateau.
History[]
Savoir was founded by Paul Brossard in an unknown year, and he grew the company to be one of the largest marketing firms in France. He secured clients from all avenues of beauty and luxury. He sold the company to the American corporation the Gilbert Group, which promised to help expand the companies international portfolio to reach the American audience. Part of their deal was the Gilbert Group would send one of their marketing executives to assist in the transition. Their first pick was Madeline Wheeler, who was unable to follow through on her relocation. In lieu of her events, the company sent Emily Cooper in her place.
Through the workings of Emily and the employees at Savoir, the company continued to grow. This included new accounts such as haute couture designer Pierre Cadault, Hästen’s Luxury Beds, a large social media event regarding Vaga-Jeune, and a launch event for Fourtier. They helped expand their longest client Maison Lavaux with a new scent line, secured a Vespa deal in association with Dior, and expanded the Champère line. Despite the inner-workplace drama, the company continued to flourish.
Madeline Wheeler of the Gilbert Group makes an unexpected visit to the French office to check on the newest acquistion. Her presence begins to affect the office as she and Sylvie have growing friction between them. Madeline dives into Savoir's financials and learns that they haven't updated their fees to match their clients success, which has resulted in them losing money. She is appalled to learn that Sylvie accepted lesser payments from Maison Lavaux in exchange for their three-year affair. She forces Savoir to take on Grégory Elliott Duprée as their next client, despite his public feud with their established tempermental client, Pierre Cadault. The event seemingly goes well until it's over, and Pierre promptly fires Savoir as his marketing firm. Madeline turns on Sylvie, who was supposed to handle the event and mitigation between the two rivals. Sylvie bluntly states the mess is on Madeline, who then fires Sylvie. However, Sylvie announces her resignation and the resignation of the entire office in response. Emily later learns that Sylvie resigned from Savoir to start her own marketing firm, and that several clients agreed to transition to her company once she launched. In the meantime, they stayed part of Savoir's clientel. Sylvie offers Emily a job at the new firm, all she has to do is take it.
Board and Employees[]
Former[]
- Paul Brossard - Founder and Chief Executive Officer (former owner, sold to Gilbert Group)
- Sylvie Grateau - Chief Marketing Officer (resigned)
- Luc - Employee (resigned)
- Julien - Employee (resigned)
- Patricia - Head of Social Media Engagement (resigned)
- Emily Cooper - Social Advisor, Transition Consultant from Gilbert Group, and Marketing Executive
- Madeline Wheeler - Interim President
Notable Accounts[]
Unknown[]
Since the closing of Savoir and Gilbert Group's abandonment of their French acquisition, the standing of their accounts is unclear. While some of the clients seem to be freed from their contracts with the company to transfer to Agence Grateau, despite their non-compete contracts, others are still questionable.
- Vaga-Jeune - Pharmaceutical (Suppositories to promote vaginal wetness in older women)
- Groupe Renault - Automobile manufacturer
- Hästen's Luxury Beds - Swedish mattress company, represented by Klara
- Fourtier - Watch manufacturer
- Two million euro watch (Marketed via American actress Brooklyn Clark at a party)
- Champère - Champagne from Le Domaine de Lalisse (Marketed as a champagne spray) (Handled by Sylvie Grateau & Emily Cooper)
- Rimowa luagge (Handled by Julien)
- Poireau (leeks) (Marketed to Americans as a cold-pressed juice) (Handled by Emily Cooper)
- Chopard
- Happy Hearts collection
- Vespa with Dior
- Pelotech international
- Edgard and Cooper - Marketed as an avatar filter that turns people into their pets
Former[]
- Pierre Cadault - Haute couture fashion line
- Maison Lavaux / Antoine Lambert - Scents and perfume company
- De L’Heure - Perfume product
- Zimmer Hotels (Partnership via Maison Lavaux for a signature hotel scent)
- Chez Lavaux
- Grégory Elliott Duprée - Haute couture fashion line
Trivia[]
- The employees arrive at the office at 10:30 am, though Sylvie usually arrives after 11:00.
- "Savoir" means "to know" or "knowledge" in French.
- Gilbert Group sent their commandments to Savoir that they are expected to follow so they understand Gilbert Group's best practices. These included:
- Thou shalt always maintain a positive attitude.
- Thou shalt be on time.
- Thou shalt praise in public and criticize in private.
- Thou shalt avoid workplace romances.
- Thou shalt remember that we are all a team.
- Gilbert Group's commandments were not well received by the French employees at Savoir. According to Luc, the commandments were trying to destroy their "French soul".
- Savoir used to represent the global cosmetic company Durée until they split a few years ago under ominous circumstances. It has been implied that Sylvie Grateau and Durée's CMO Olivia Thompson didn't get along.
