Maison Lavaux is a luxury French perfumery that has since extended into being a candle distribution and other luxury scent-based ventures.
History[]
Maison Lavaux was found by Antoine Lambert in an unknown year. He sought to make the company the largest fragrance company in Europe and was financially backed by Catherine Lambert's parents. The company took off a few years later and was highly sought after by marketing representatives. Antoine ultimately chose the French marketing firm Savoir to represent Maison Lavaux.
They recently released a new perfume named De L'Heure, which Savoir marketed exquisitely with a party, commercial, and social media campaign. Most of the buzz surrounding De L'Heure came when they released their commercial with the controversial poll, "sexy or sexist". The scent has since been well-received in the states and France.
Savoir approached Maison Lavaux with the opportunity to create a signature scent for the global luxury hotel chain, Randy Zimmer Hotels of the Zimmer Group. Antoine worked closely alongside Savoir employees Sylvie Grateau and Emily Cooper to secure the partnership, which was a success as they signed a deal to craft the scent for the opening of Zimmer Paris.
Maison Lavaux extended into the restaurant business when Antoine Lambert became the financial backer of a Paris restaurant. The establishment has since been renamed Chez Lavaux.
The company creates a new perfume venture with a laboratoire ( en. laboratory ) that custom makes scents based on an individuals personality.
Antoine secures a partnership between Maison Lavaux and Baccarat for a new signature scent in America. He hires Agence Grateau to market the scent he ultimately calls "Heartbreak".
Antoine goes to Agence Greateau for help in marketing his new baby perfume, which they name "Hey Bébé" and create an excellent concept for a commerical.
Board and Employees[]
- Antoine Lambert (Founder and CEO)
- Alfie (CFO)
Notable Fragrances[]
- De L’Heure - Perfume product
- Zimmer Hotel Scent (Partnership through Savoir)
- Lavande Lavaux - Perfume product
- Heartbreak (Partnership with Baccarat)
- Hey Bébé
Extensions of Maison Lavaux[]
- Chez Lavaux
- Laboratoire Lavaux ( en. laboratory )
- Candle Distribution
Trivia[]
Gallery[]
